Real Food.
Real Nutrition.
Healthier Living.

We are Simply For Life. Since 2001, we’ve helped over 500,000 clients live happier, healthier lives. No gimmicks, no quick fixes, just real, food freedom that’s easy to follow. Because we know that when you’re eating the food you enjoy, you’re more likely to see results.

Real Food. <br>Real Nutrition. <br>Healthier Living.

Reinvent your relationship with food

Real food, real recipes and a team of nutrition coaches to help you lose weight and manage chronic conditions. Achieve your health goals, reduce the risk of future health problems and maintain your progress so that you can live a longer, healthier life. We stay on the cutting edge of nutritional science to provide you with a complete nutritional support system that helps you make healthy eating a part of your every day life!

Two Ways to Live Better

When you walk into any Simply For Life location across Canada, you’ll experience a fun, welcoming environment. Whether you want full meal plans or just need a place you know you can get healthy and nutritious food, Simply For Life offers a positive, upbeat environment.

Meal Planning & Nutritional Consulting

Based on our state-of-the-art meal planning system, our expert Nutrition Coaches will create a customized meal plan that you actually want to follow.

Natural Market Stores

Choose from hundreds of products from Simply For Life and other leading brands knowing you’re only getting the best food and ingredients that fit with your health goals.


Meet the Founders

Bruce and Claudine's Simply For Life Story

“In 2001, based on extensive research, I developed a program that combined a multitude of nutritional indexes and key data to enable each person to receive the right balance of fruits, vegetables, grains, proteins, fats and carbohydrates with the key focus on eating food the way nature intended. I knew, through many years of research, that with the right foods, it was possible to achieve optimal health by living better, happier and longer . We all have different biological needs, there is no one-size-fits-all.

My philosophy is to find the ultimate set of tools for our clients. It’s simple – eat real food. Don’t count calories. Don’t count carbs. The Mediterranean countries that I’ve researched so far that have the best quality of life, greatest longevity, and lowest incidence of chronic disease, just eat real food.”

Bruce Sweeney