TipsJan 22 - 2018

Benefits of Becoming a Franchisee

Owning your own business can be a rewarding way to earn a living, but it’s also one of the most difficult ways to make a living. Becoming a franchisee is a great way to have the independence of owning your own business, but also having the security that comes with being a part of a trusted, established brand.  Here are some great benefits of becoming a franchisee.

Established brand recognition

In many franchises, the brand you buy into is already well-established and easily recognizable. This can save you money in advertising costs (since you won’t have to spend more money to make your own brand recognizable) and it helps grow your customer base with little effort. After all, if customers recognize and trust your brand, they’ll be more likely to do business with simply because of your association to the brand.

Good support network in place

Unlike starting a business from scratch, franchise owners benefit from the experience of those who went before them. There is often a substantial amount of training and support given to new franchise owners to help them grow their business more quickly and efficiently. Plus, the support doesn’t end after the initial onboarding. Many franchises offer constant, ongoing operational and marketing support to their franchisees.

Less likely to fail

Sadly, many newly established businesses don’t survive beyond the first few years. This can be attributed to a number of different factors, including a lack of support when it comes to day-to-day operations. Franchises tend to have a higher success rate than independent businesses, usually because they are established businesses with a proven track record that people trust.

Lower costs

Not only do franchises tend to have lower startup costs than independent businesses, they also tend to have lower operational costs because franchisees are often eligible for discounts on the items needed to keep the business running. Bulk purchasing and an increased spending power mean franchisees are less likely to struggle to afford the items needed to keep their business successful.

As a franchisee, it’s often said that you’re in business for yourself, but not by yourself. This can be a reassuring way for people who want the independence of their own business with the security and stability of an established franchise behind them.

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